Site Launch: Executive & Professional Development (EPD)
The Executive & Professional Development (EPD) is part of the Educational Outreach redesign project. The EPD is a unique part of the university that offer a tailored business training.
Proven, no-nonsense problem-solving strategies to assess and satisfy the specific organizational needs of its clients. EPD is committed to providing learning programs that are targeted, relevant, fully customized and fully integrated to improve individual capabilities and organizational performance.
The target audience are business owners, startups, and managers looking to train their staff. The overall redesign is based around promoting the services they offer. The use of the Wayne State University colors brought EPD’s identity back to fitting nicely with the rest of the university while still promoting their unique individuality and level of strength. In addition, the imagery now shows off learning and successful business situations instead of lakes.
Comparing the old (left) to the new (right), one can easily see that EPD’s redesign met the primary goal. It now has a dynamic compartmentalized structure, focusing on text and images, where as the predecessor site had information that lack hierarchy and images that did not relate or enhanced the content.
Check out the site at: http://execed.wayne.edu/
