An insight into wayne.edu traffic
I have not talked a lot about the number of visitors our homepage (wayne.edu) gets on a monthly basis because it really didn’t cross my mind. I won’t go too in depth but I will give you insight into some general statistics and trends.
Stats from June 15 – July 15, 2009
Top Pages

Of course the homepage is our most hit page but the second surprised me. I thought the future students would be #2 but probably because we are well into the semester current students are an overwhelming majority. Also these numbers were pulled from internal and external audiences.
Referring Sites

A majority of our traffic comes direct, to me this is not that odd since this data set is from both internal and external audiences, most computers on campus have wayne.edu set to their homepage. I could be totally wrong about that but there is no way to test direct traffic. Search engines rank high over all, especially Google since we use that for internal site searches. Student voice is an interesting one, in the last few months the Dean of Students has been sending out surveys and they all forward back to wayne.edu, forcing a lot of traffic to our homepage.
Top Browsers

Internet Explorer is still a large majority of our traffic. Although the computers in the libraries all have Firefox, some students still click on that blue E out of habit (I have just sat in the library and watched behaviors before).

Out of the Internet Explorer visits, here’s how it breaks down. These visit percentages are out of the 70.5% IE usage, not out of the total visits. Unfortunately IE6 still accounts for ~20% of our total traffic.
Operating Systems

Windows is still the clear winner in the OS category although Macintosh has been gaining. It is interesting to note that the iPhone and iPod account for almost 0.7% of our web traffic, more than double the Linux traffic. Adding up all the mobile devices it accounts for ~1% total traffic, it might not seem like a lot now but that number has been growing fast!
Overall nothing super surprising with the numbers, they are general stats so nothing to in depth with campaigns or targeted paths. The two large trends I wanted to point out where the decrease but still not present IE6 usage and the upward trend of mobile browsing.


July 18th, 2009 at 9:19 am
[...] Communications Blog Web Standards, Accessibility and Initiatives « An insight into wayne.edu traffic Nick DeNardis on July 18th, [...]