Site Launch: Aim Higher for Students Campaign
Along side the Office of Development and Alumni Affairs Web site we also launched the newest giving campaign, Aim Higher for Students. The idea is simple, show how much a gift can help a student’s life. Even the smallest gift can make a big difference. Students who might have otherwise had to drop out or go part time or even not start at all are the primary focus.
The goal of this site is to show how giving a little can mean a great deal. The lives you impact will return the favor ten fold in the end. This campaign for students goes beyond the brick and mortar, it shows the true generational impact of gifts to the university.
The centerpiece of the site is a video produced with real students who have received scholarships. In addition impacting quotes and images reinforce how their lives have been changed.
Although there isn’t a lot of pages to the site the goal is simple, push a prospective donor over the edge and get them to donate even just a little, it will not only make them feel good inside but also impact the lives of students they have never met.
The colors and design are simple for a reason, nothing fancy is required to get a simple message across. Real students need your help and it does not take that much effort to extend your hand.
Check out the site and video at http://aimhigherforstudents.wayne.edu/
