Do 1,000 Twitter followers matter? No.
Yesterday we reached 1,000 Twitter followers, that might seem like a lot but it isn’t. Just because we have a four figure follower count doesn’t mean we can do anything special. It actually means we have to work harder to provide clear, concise and relevant content.
Slow and steady growth
Our approach with Twitter from the beginning has always been quality. We are not in it for the numbers and we only follow back accounts with a legitimate connection to the university. So far we are at 70% return follow rate which is very good, only 30% of the people we follow do not have a connection to the university.
We block spam accounts who follow us and our goal has always been to increase the stature of the university, not jump on the bandwagon. We are not looking for exponential growth but a good steady supply of advocates.
As we see an almost full saturation of social media by our prospective students it is impossible to ignore that these networks are a necessity to connect and help students make the decision to come to Wayne State University.
